My master's thesis, "Artificial Intelligence in Digital Branding," examines how artificial intelligence is changing branding - from strategy development to practical implementation.

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The goal was to develop a resource-efficient, AI brand strategy and its practical implementation.

Using benchmark and gap analyses, potential and challenges were identified – for example in corporate identity, content marketing and SEO.

The results prove that AI strengthens brand profile, visibility and efficiency when it is clearly embedded in strategy and processes.

The master's thesis forms the basis of my AI Brand Strategy Framework and provides clear recommendations for action for companies.

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Note: This thesis is published in German. If you want a translated version, you can uplad it on Notebook LM.

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Find out where your company stands with AI

 

AI is no longer a futuristic topic - it's already part of our everyday lives. And the opportunities to create real added value with it are becoming increasingly diverse.

 

Many companies are therefore relying on AI to remain competitive in the long term.

 

But where does your company stand right now? Are you already harnessing the potential of AI, or are you just getting started?

 

With appliedAI's AI maturity analysis, you can find out exactly that – and receive concrete recommendations on how to further develop your AI maturity.

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Take the quick test here (in German):
www.appliedai.de/schnelltest-ki

The AI Brand Strategy Framework shows how you can specifically integrate artificial intelligence into brand management, marketing, and design – from analysis to implementation.

It combines strategic thinking with practical application and helps you use AI where it creates real added value.

The framework provides you with a clear overview of roles, tasks, formats, and suitable AI tools.

In my workshops   and consultations, we deepen the application – for example through gap analyses, touchpoint mapping and tool evaluation – to put your framework into practice.

 

The AI marketing strategy framework includes framework and analysis templates as well as examples for your brand.

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Note: This framework is published in German. If you want a translated version, you can uplad it on Notebook LM.

The AI workshop Canvas, developed by the FHNW and the AI Center in Olten, supports SMEs in moving from abstract AI hype to concrete, profitable applications.

The documents listed below help you prioritize projects, assess potential, and plan realistic implementation steps. They are available free of charge on the AI Center's website :

• AI Practical Guide

• AI Workshop Canvas

• AI-4-SME method and AI workshop canvas

 

The practical workshop canvas “AI 4SME Method” includes three phases:

1. DESIGN - Identify strategic AI potentials, with a focus on data and knowledge-intensive tasks

2. BUILD - Developing AI solutions with a focus on human-AI collaboration

3. RUN - Productive integration of the AI solution, with a focus on governance, IT and change management.

Free access to the workshop canvas and other practical guides:
www.ki-zentrum.ch

Note: the documents are available in English and other languages.

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