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You see them everywhere on social media: AI-generated images of celebrities in videos they never consented to. Disney and Pixar characters in content they never approved. Brand logos seamlessly integrated into campaigns without permission. The uncomfortable truth? Just because AI tools allow you to create such content doesn't mean you should - or legally can. AI and Branding In 2026 Before diving into the copyright issue, we need more context. AI has evolved from experimental

The biggest paradox of the year: Companies are investing billions in artificial intelligence – while desperately searching for real storytellers. The data clearly shows that it's not the technology that makes the difference, but who leads it. The Wall Street Journal  published a remarkable analysis at the end of the year: Job postings for "Storytellers" have doubled on LinkedIn over the past year. More than 50,000 marketing positions and over 20,000 communications roles now u

New data from the Swiss Federal Statistical Office reveals: Nearly half of Switzerland's population already uses generative AI. But alongside the enthusiasm, a problem is growing – disinformation, phishing, and hate speech are rising rapidly. The numbers are impressive: 43 percent of the Swiss population aged 15 to 88 have used generative AI – tools like ChatGPT that create text, images, or other content. That's 3.2 million people. Even more remarkable is the usage intensity:

A question I'm often asked: "Why don't you use well-known brands or celebrities in your AI images?

The day I took the plunge: October 28, 2025. Swiss Digital Leadership Forum. The room for my breakout session is filling up – even beyond the available seats. A sign that the topic of AI branding resonates with many. A personal reflection on quiet superpowers in the noisy world of marketing. My pulse quickens. I'm standing at the front, about to start my breakout session: "𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 𝐚𝐧𝐝 𝐂𝐨𝐧𝐭𝐫𝐨𝐥 - 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐚𝐧 𝐀𝐈 𝐁𝐫𝐚𝐧𝐝

Companies dream of AI-powered personalization, predictive customer service, and automated product development. But the foundation for this is missing – a consistent, clean dataset. Why is this? Marketing, sales, and product development often operate in separate data environments. Marketing maintains contacts in its CRM system, sales uses Excel spreadsheets, and product development collects usage data in its own system. The result: duplicate data records, conflicting informati

We often discuss tools, data, and budgets - but we overlook one simple truth: before we can implement AI projects, we must first make space for them.

Custom GPTs represent the future of personalised AI usage. Rather than settling for generic responses, you can now create your own specialised AI assistant - tailored to your needs, your industry, your workflow. Sounds complicated? It isn't. In this guide, I'll show you step-by-step how to create your own Custom GPT and what you need to consider along the way.

Marketing is changing so rapidly that it's hard to keep up. What worked yesterday is already outdated today. And right in the middle of it all: AI marketing is completely rewriting the rules of the game. The technology can write copy, generate images, and create personalized campaigns – all at a speed and quality that was unthinkable just a few years ago. But how do you really use it effectively?

Artificial intelligence is no longer a buzzword, but a reality. Companies that don't jump on the bandwagon now will look pretty outdated in a few years. But how do you get started? How do you get an entire team up to speed? AI workshops are the answer. Not boring, frontal lectures, but real hands-on sessions where you actually learn something.

Artificial intelligence isn't just a tool for tech nerds, but for anyone who wants to work creatively. An AI course can help you learn about its diverse possibilities and put them into practice.

The integration of artificial intelligence into corporate management is no longer a vision of the future- it's a reality. But while many companies are already experimenting with AI tools, a strategic framework is often lacking. This is precisely where a new development comes in: the AI Brand Strategy Framework.