AI workshops
Development and implementation of AI strategies and AI skills
Develop a clear roadmap for your company – from potential analysis to tool evaluation to implementation.
In my practice-oriented workshops, you will learn how to integrate artificial intelligence strategically, efficiently, and in line with your brand.
With frameworks, templates and concrete KPIs.
AI corporate strategy
Goal
AI strategy: Artificial intelligence as part of the corporate strategy – not as a stand-alone solution.
You will learn how to systematically embed AI into business processes, administration, and marketing and make your organization fit for the future.
Sequence
In the workshop we will work with, among other things, the AI practical guide and the AI workshop canvas , based on the AI-4-SME method (www.ki-zentrum.ch).
Together we analyze your processes, identify quick wins, and develop an actionable 90-day roadmap.
Format
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One- to multi-day workshop (depending on complexity)
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Online or on-site.
Result
You will receive a prioritized implementation plan, documented potential, and clear responsibilities – the basis for your strategic AI implementation.
AI brand strategy
Goal
Human-Centricity: The brand remains human – but becomes more intelligent.
You will learn how to integrate AI into existing brand frameworks, marketing ecosystems, and communication processes without diluting your brand identity.
Sequence
With my AI Brand Strategy Framework , you evaluate current processes, recognize AI potential along the customer journey, and identify suitable tools (ChatGPT, Midjourney, Claude, Runway, etc.).
We prioritize measures, develop templates, and define KPIs to measure success.
Format
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Intensive workshop (1 day)
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Deep Dive Program (2 days or modular)
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Follow-up sessions
Result
An immediately implementable AI brand strategy with clear positioning, structured workflows, and brand-compliant AI assets.
AI employee training
Goal
AI skills: Understanding, applying, and integrating AI into everyday work.
This training is aimed at employees in administration, marketing and communications who want to increase their productivity while ensuring quality.
Sequence
Hands-on training with practical examples.
Participants practice directly with tools such as ChatGPT, Midjourney or Runway, develop their own prompts and learn to critically evaluate generated content.
Format
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Half-day workshop (4 hours), online or on-site
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Day workshop (8 hours)
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Individual coaching
Result
Participants gain confidence in using AI tools, understand their benefits for their own workplace, and can apply AI workflows independently.
