Welche KI-Workshops bietet Ask Harriet an?

Ask Harriet bietet drei Workshop-Formate: KI-Markenstrategie, KI-Markensystem und KI-Mitarbeiterschulungen. Alle Formate sind praxisorientiert und liefern sofort umsetzbare Ergebnisse – online oder vor Ort in der Schweiz und DACH.

Was ist ein KI-Markensystem?

Ein KI-Markensystem ist ein strukturiertes Prompt-System mit Visual Brand Kits und Character Sheets, das sicherstellt, dass KI-generierte Bilder immer konsistent zur Marke passen. Entwickelt mit Tools wie Freepik Spaces oder Weavy.

Was kostet ein KI-Workshop bei Ask Harriet?

Halbtagsworkshops (4 Std.) starten ab CHF 1600 für bis zu 10 Personen. Tagesworkshops (8 Std.) ab CHF 3000. Beratung: CHF 180 pro Stunde oder als Projektpauschale.

Für wen sind KI-Workshops geeignet?

KI-Workshops richten sich an Brand Manager in Grossunternehmen, KMU-Inhaber und Marketing-Teams in der Schweiz und DACH-Region, die KI rechtssicher und markenkonform einsetzen wollen.

Wie läuft ein KI-Workshop ab?

Workshops folgen einem strukturierten Ansatz: Analyse der bestehenden Prozesse, Identifikation von KI-Potenzialen, Entwicklung von Workflows mit Tools wie ChatGPT, Midjourney oder Weavy. Formate von halbtägig bis mehrtägig, online oder vor Ort.

AI workshops - AI brand strategy, AI brand system and AI skills

Development and implementation of AI branding strategies, systems and skills

Develop a clear brand roadmap for your company – from potential analysis to tool evaluation to implementation.

In my practice-oriented workshops, you will learn how to integrate artificial intelligence strategically, efficiently, and in line with your brand.

With frameworks, templates and useful tools.

AI brand strategy

Goal

Human-Centricity: The brand remains human – but becomes more intelligent.

You will learn how to integrate AI into existing brand frameworks, marketing ecosystems, and communication processes without diluting your brand identity.

Sequence

With my AI Brand Strategy Framework , you evaluate current processes, recognize AI potential along the customer journey, and identify suitable tools (ChatGPT, Midjourney, Claude, Runway, etc.).
We prioritize measures, develop templates, and define KPIs to measure success.

Format

Day workshop (8 hours)
Deep dive program (2 days or modular)
Follow-up sessions

Result

An immediately implementable AI brand strategy with clear positioning, structured workflows, and brand-compliant AI assets.

AI brand system

Goal

Make your visual brand identity reproducible with AI—consistent across all formats.

You’ll learn how to build an AI-powered brand system that understands and adheres to your existing visual language, making it scalable—without compromising style.

Sequence

We analyse your existing visual identity and translate it into a structured prompt system: with defined style parameters, color palettes, and image composition.

Using AI workflow tools like Freepik Spaces or Weavy/Figma, we develop visual brand kits and character sheets — so-called anchor points that ensure AI-generated images always look like “your brand.”

Format

Day workshop (8 hours)
Deep dive program (2 days or modular)
Follow-up sessions

Result

A comprehensive AI brand system: brand-compliant, consistent and reproducible visual identities.

AI employee training

Goal

AI skills: Understanding, applying, and integrating AI into everyday work.

This training is aimed at employees in administration, marketing and communications who want to increase their productivity while ensuring quality.

Sequence

Hands-on training with practical examples.
Participants practice directly with tools such as ChatGPT, Midjourney or Runway, develop their own prompts and learn to critically evaluate generated content.

Format

Half-day workshop (4 hours), online or on-site
Day workshop (8 hours)
Individual coaching

Result

Participants gain confidence in using AI tools, understand their benefits for their own workplace, and can apply AI workflows independently.

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AI courses

FAQ

The workshops follow a structured approach with proven frameworks: The AI Brand Strategy Framework is used for the AI brand strategy , which evaluates current processes, identifies AI potential along the customer journey, and evaluates suitable tools. In the AI brand system workshop, we start by analysing the existing visual world and translating it into a structured prompt system with defined style parameters. Using AI workflow tools, we develop visual brand kits and character sheets as a reproducible brand basis. AI employee training courses are designed as hands-on training courses where participants practice directly with AI tools, develop their own prompts, and learn to critically evaluate generated content. All formats are flexible – online or on-site, from half a day to several days.

After a workshop, you will receive concrete, actionable results: For the AI corporate strategy, a prioritized implementation plan with documented potential, quick wins, and clear responsibilities. The AI brand strategy provides an immediately applicable strategy with structured workflows, brand-compliant AI assets, templates, and defined KPIs for measuring success. Participants in the AI employee training courses gain confidence in using AI tools, understand their benefits for their workplace, and are able to independently implement AI workflows. All workshop outcomes are geared toward measurable efficiency gains and practical implementation.

AI workshops - AI brand strategy, AI brand system and AI skills

AI brand strategy

AI brand system

AI employee training

FAQ

How does an AI workshop work?

What do I get after an AI workshop?