AI workshops - AI brand strategy, AI brand system and AI skills
Development and implementation of AI branding strategies, systems and skills
Develop a clear brand roadmap for your company – from potential analysis to tool evaluation to implementation.
In my practice-oriented workshops, you will learn how to integrate artificial intelligence strategically, efficiently, and in line with your brand.
With frameworks, templates and useful tools.
AI brand strategy

Goal
Human-Centricity: The brand remains human – but becomes more intelligent.
You will learn how to integrate AI into existing brand frameworks, marketing ecosystems, and communication processes without diluting your brand identity.
Sequence
With my AI Brand Strategy Framework , you evaluate current processes, recognize AI potential along the customer journey, and identify suitable tools (ChatGPT, Midjourney, Claude, Runway, etc.).
We prioritize measures, develop templates, and define KPIs to measure success.
Format
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Day workshop (8 hours)
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Deep dive program (2 days or modular)
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Follow-up sessions
Result
An immediately implementable AI brand strategy with clear positioning, structured workflows, and brand-compliant AI assets.
AI brand system

Goal
Make your visual brand identity reproducible with AI—consistent across all formats.
You’ll learn how to build an AI-powered brand system that understands and adheres to your existing visual language, making it scalable—without compromising style.
Sequence
We analyse your existing visual identity and translate it into a structured prompt system: with defined style parameters, color palettes, and image composition.
Using AI workflow tools like Freepik Spaces or Weavy/Figma, we develop visual brand kits and character sheets — so-called anchor points that ensure AI-generated images always look like “your brand.”
Format
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Day workshop (8 hours)
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Deep dive program (2 days or modular)
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Follow-up sessions
Result
A comprehensive AI brand system: brand-compliant, consistent and reproducible visual identities.
AI employee training

Goal
AI skills: Understanding, applying, and integrating AI into everyday work.
This training is aimed at employees in administration, marketing and communications who want to increase their productivity while ensuring quality.
Sequence
Hands-on training with practical examples.
Participants practice directly with tools such as ChatGPT, Midjourney or Runway, develop their own prompts and learn to critically evaluate generated content.
Format
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Half-day workshop (4 hours), online or on-site
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Day workshop (8 hours)
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Individual coaching
Result
Participants gain confidence in using AI tools, understand their benefits for their own workplace, and can apply AI workflows independently.



