AI training and
AI consulting
As an AI expert with a Master's degree in Digital Marketing, I support companies, agencies, and private individuals in systematic AI integration. My focus: practical workshops, customized AI strategies, and sustainable implementation – from initial analysis to measurable results.
AI workshops
Develop your individual AI roadmap
In customized AI workshops, we work with your team to develop a concrete implementation strategy for artificial intelligence in your company. From potential analysis and tool evaluation to a detailed implementation plan – with proven frameworks, practical templates, and defined metrics.
My workshop approach combines theoretical knowledge with direct application. You'll not only gain insights into current AI technologies but also develop concrete use cases for your business. The result: a clear roadmap with prioritized measures, realistic timelines, and measurable KPIs.
Workshop content in detail:
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AI Corporate Strategy: Systematic integration of AI into your business strategy – from the vision statement to the organizational structure. We define where AI has the greatest impact and how you can successfully manage the transformation.
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AI Brand Strategy: Develop an AI Brand Strategy that connects your brand management with AI technologies while maintaining consistency and authenticity. The AI Brand Strategy Framework provides you with a structured approach for all levels of brand management.
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AI employee training: Practical training for your team – from mindset and prompt engineering to concrete tool applications in their daily work. This ensures that the AI tools are actually used.
Your benefit
After the workshop, you will have a documented AI strategy, ready-to-use templates, and a trained team that can confidently use AI tools.
AI courses
Practice-oriented AI courses for sustainable success
My AI courses are aimed at anyone who wants to profitably use artificial intelligence in their personal or professional lives. Rather than theoretical foundations, the focus is on direct application: practical, targeted, and with immediately actionable learnings.
Whether you're a beginner or an advanced user, I'll meet you where you are and take you to the next level. The courses combine live demonstrations, hands-on exercises, and best practices from real projects.
Course offerings:
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AI Basics: From ChatGPT to Claude – learn about the most important AI tools and understand how to use them effectively for your tasks. Including prompt engineering, tool comparisons, and best practices for productive use in everyday life.
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AI in Marketing: Content creation, SEO optimization, social media management, and campaign automation with AI. Featuring concrete workflows and practical examples from digital marketing, you'll learn how to use AI to increase your marketing efficiency without losing your brand voice.
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AI image and video production: Create professional visuals with Midjourney, DALL-E, and modern video AI tools. From conception and generation to brand-compliant post-production. Perfect for social media, website content, and campaigns.
Your benefit
Create in minutes what used to take you hours or days. No more expensive photographers or designers for standard content. You remain independent, flexible, and can react spontaneously to trends. Ideal for A/B testing with unlimited variations – at no extra cost.
AI images & AI videos
Professional AI visuals for your brand
Do you need high-quality visual content but lack the time, budget, or resources for elaborate shoots? I produce AI-generated images and videos for you that perfectly reflect your brand identity – professional, scalable, and brand-compliant.
Whether social media content, website visuals, or campaign materials: Using cutting-edge AI tools, I create visuals that stand out from stock photos while remaining consistent with your brand. I pay attention to corporate design compliance, consistency across all channels, and the right balance between AI efficiency and human creativity.
My services:
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Consulting and concept development: Together, we define your visual style, areas of application, and content strategy for your AI-generated assets. I analyze your existing visual language and develop guidelines for AI production.
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AI image generation: Professional images for websites, social media, newsletters, and print media – with consistent visual language and brand-compliant elements. From individual key visuals to complete image series for your campaigns.
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AI video generation: Dynamic video content for social media, explainer videos, or advertising campaigns – in your corporate design and optimized for various platforms. Whether short reels or longer formats – I use the latest AI video tools for professional results.
Your benefit
Faster production, lower costs, unlimited variations for A/B testing—without compromising on visual quality. Perfect for agile marketing and content testing.
You can react flexibly to trends and continuously optimize your visual strategy and brand design to stay consistent with your brand.
AI branding
Strengthen your brand with artificial intelligence
A strong brand needs more than just great products—it needs consistency, authenticity, and strategic communication. With AI-powered branding, I help you systematically develop your brand strategy while simultaneously increasing the efficiency of your brand management.
I work with the AI Brand Strategy Framework I developed – a holistic approach that specifically integrates AI tools into all levels of brand management: from the corporate mission to brand positioning to integrated communications.
My branding services:
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Digital Branding: Developing and optimizing your digital brand identity – with AI-powered analytics, sentiment monitoring, and data-driven insights for consistent brand communication across all touchpoints. I help you clearly position your brand in the digital space and present it consistently.
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Digital Marketing: AI-optimized content strategies, SEO optimization, and personalized customer engagement. From keyword research to content creation to performance analysis—everything with AI support. You'll receive concrete workflows and tools to make your marketing more efficient and effective.
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Digital Communication: Building a brand-aligned communications strategy with AI tools – for consistent tone, efficient content production, and measurable communication success. I'll show you how to use AI to define and maintain your brand voice, and communicate consistently across all channels.
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The AI Brand Strategy Framework: A structured approach that systematically embeds operational AI applications into your brand strategy. Developed as part of my MAS thesis and field-tested in various industries—from educational institutions to SMEs—the framework provides you with clear guidance for AI integration at both the strategic and operational levels.
Your benefit
A clear, measurable brand strategy that uses AI not as a gimmick, but as a strategic tool for sustainable brand success. With concrete frameworks, templates, and implementation plans that you can implement immediately.
Ready for your AI transformation?
Let's find out how AI can advance your company in a no-obligation initial consultation. I'll analyze your current situation and show you concrete starting points for integrating artificial intelligence into your business processes and brand management.
In our free discovery call we will clarify:
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Where do you currently stand on the topic of AI?
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What quick wins are possible in your company?
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Which of my offers best suits your goals?
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What does a realistic roadmap look like for you?
FAQ
My services are primarily aimed at SMEs and medium-sized companies. From sole proprietorships to teams with 50+ employees – I adapt my services to your size and budget. Startups and established companies also benefit from my practical approaches.
No. I'll meet you where you are. From an introduction to AI basics to advanced strategy topics – all content is presented in an understandable and practical way. You don't need any prior technical knowledge.
It's the first holistic approach that systematically integrates AI into all levels of brand management—from vision to operational implementation. Developed based on scientific research and best practices from the field, it provides a strategic framework instead of isolated tool applications.
It depends on your starting point and your goals. Quick wins are often possible within a few weeks. A complete AI transformation typically takes 6-12 months. During the discovery call, we'll work together to define a realistic timeline with milestones.
Yes, my services are available online, and I work with companies throughout the German-speaking region (DACH region) and, if necessary, internationally in English. I conduct workshops and training courses both remotely and on-site – depending on your preferences and availability.
After our collaboration, you'll have a documented AI strategy, proven workflows, trained employees, and measurable quick wins. Typical results include significant time savings in content creation, improved SEO rankings, higher engagement rates, and more consistent brand communication.
Prices vary depending on format, scope and complexity.
The following guidelines apply to AI workshops, AI courses and consulting:
Hourly rate CHF 180
Half day from CHF 1,200
Full day from CHF 2,000
Commission-based content production (image, video or text):
CHF 180 per hour or as a clearly defined project fee.
Please contact me for an individual offer – I will create an offer tailored to your needs.