Wer ist Harriet Moser?

Harriet Moser ist KI-Trainerin und AI Branding Expertin mit einem MAS in Digital Marketing (FHNW). Ihre Masterarbeit zu KI in der digitalen Markenführung bildet die Grundlage für das AI Brand Strategy Framework. Mit über 15 Jahren Erfahrung in Marketing und Kommunikation arbeitet sie mit Unternehmen in der Schweiz und DACH-Region.

Was macht eine KI-Trainerin?

Eine KI-Trainerin vermittelt Unternehmen und Teams den praktischen Umgang mit Künstlicher Intelligenz: strategische Integration von KI-Tools in Marketing- und Geschäftsprozesse, Schulung in Prompt Engineering mit ChatGPT, Claude oder Midjourney sowie Entwicklung massgeschneiderter KI-Strategien.

Was bedeutet HI + AI = ROI?

Human Intelligence + Artificial Intelligence = Return on Investment. KI ist ein Werkzeug, das menschliche Expertise verstärkt, nicht ersetzt. Durch gezielten Einsatz entstehen messbare Mehrwerte – effizienter, kreativer und erfolgreicher. Der Mensch steht dabei stets im Mittelpunkt: Human First.

Wie unterscheidet sich Ask Harriet von anderen KI-Beratungen?

Ask Harriet kombiniert fundiertes akademisches Wissen aus dem MAS Digital Marketing (FHNW) mit 15+ Jahren Praxiserfahrung. Der Fokus liegt auf messbaren Ergebnissen, rechtssicherer KI-Nutzung und der Schweizer Unternehmensrealität – methodisch, menschlich und immer Human First.

Arbeitet Ask Harriet nur mit Schweizer Unternehmen?

Nein. Ask Harriet arbeitet mit Kunden im gesamten deutschsprachigen Raum (DACH-Region) und bietet auch englischsprachige Beratungen an. Workshops und Schulungen werden sowohl remote als auch vor Ort durchgeführt.

Harriet Moser:
AI Trainer | AI Branding Expert

My name is Harriet Moser, and I'm a federally certified marketing director, AI trainer, and AI consultant with a master’s degree in digital marketing. In addition to teaching the AI basics, my focus is on branding, marketing, and storytelling with AI.

My master's thesis "Artificial Intelligence in Digital Branding" laid the foundation for my AI Brand Strategy Framework for strategic AI integration in marketing and branding.

My approach: HI + AI = ROI
Human intelligence, enhanced by artificial intelligence leads to measurable results. People are always at the center: Human First. Only with human experience and expertise can AI unfold its full potential.

I work closely with companies, agencies, and individuals who want to systematically use AI and strategically integrate it into their processes.

You can find the latest news on my LinkedIn profile, where I publish posts almost daily.

What I bring to the table

A Master's degree with a Master thesis on artificial intelligence in digital branding
Certified Marketing Director (Swiss Federal Diploma)
20+ years of professional experience in branding, marketing & communications
Industry expertise: Energy, Medtech, Technology, Insurance, Education
Practical experience with ChatGPT, Claude, Midjourney, Perplexity and other AI tools

How I work

I translate complex AI topics into practical solutions — in a clear, structured way, always with a focus on tangible benefits. As a strategic and creative generalist with many years of experience across various industries, I understand different business contexts and their specific challenges.

Whether you're new to AI and looking for a foundational course, or a brand manager seeking strategic guidance on legally compliant AI use – I adapt the format to your situation.

My network for specialized AI solutions

For specific technical expertise such as vibe coding, process automation, or the development of customized AI tools, I rely on an established network of trusted partners. This collaboration enables me to offer you a holistic solution from a single source, even for complex technical requirements – from strategic conception to technical implementation.

Through this collaborative approach, you benefit from:

Concentrated expertise: Strategic AI knowledge combined with specialized technical expertise
Efficient processes: Short communication channels and seamless project execution
Tailor-made solutions: From AI-supported automation to individual tool developments
One contact person: I coordinate all steps and ensure that your goals are achieved

My focus

Measurable results through the right combination of human and artificial intelligence.

Contact

I look forward to exchanging ideas, projects or collaborations with you.

Write a message

Ask Harriet - let's talk

My approach: The AI Excellence Roadmap

1
Analysis

Set foundation

Recognize needs
Clarify AI knowledge
Record the current status
Define goals
Offer advice

2
Strategy

Develop roadmap

Budget and resources
Conduct an AI workshop
Identify potential
Set priorities
Plan milestones

3
Concept

Create blueprint

AI canvas /
AI framework
Set guardrails
Develop process
Plan milestones
Evaluate AI tools
AI governance & ethical guidelines

4
Execution

Start activation

Develop AI skills
Conduct AI courses
Implement AI tools
Change and communication
Create work templates

5
Success

Secure optimisation

Track KPI
Evaluate AI results
Get feedback
Continuously adapt
Reporting and scaling
Document best practices

Your added value: Measurable results through structured approach

Structured

Effective

Systematic

Practical

Measurable

Each phase is individually tailored to your goals.

FAQ

Harriet Moser is an AI trainer and strategist with a Master's degree in Digital Marketing (FHNW). Her master's thesis on "Artificial Intelligence in Digital Brand Management" forms the basis for her AI Brand Strategy Framework. With over 15 years of leadership experience in marketing and communications, she combines strategic thinking with practical AI application. Her services are aimed at companies, agencies, and individuals in the DACH region, and she conveys complex AI topics in a practical and understandable way.

My trademark: clear, professional, approachable - with a small dose of humor. And about my little blue bird: It evolved from my logo and is directly connected to my own story. I've always loved animals - big and small - and my first job was as a veterinary assistant. For me, the bird became a natural symbol of curiosity, communication and a sense of freedom. And yes, I’m aware of the German saying „Sie hat einen Vogel“ (meaning: she's crazy) - but honestly, a little craziness is good for all of us. https://static.wixstatic.com/media/caf4ec_54f995e0bd99488a900a8b151d11c3dd~mv2.png

An AI trainer teaches companies, teams, and individuals how to use artificial intelligence in practice. This includes the strategic integration of AI tools into existing marketing and business processes, training in prompt engineering and generative AI tools such as ChatGPT, Claude, or Midjourney, and the development of customized AI strategies. The goal is not only to understand AI but also to use it measurably and efficiently.

Ask Harriet offers four key services for the successful use of AI: Strategic AI workshops (https://www.askharriet.com/ki-workshops)– practical training for teams and companies on strategic AI implementation with measurable efficiency gains. AI courses (https://www.askharriet.com/ki-kurse)– individual training courses from basic courses to marketing applications to brand-compliant image generation with ChatGPT, Midjourney, and Claude. AI images / AI videos (https://www.askharriet.com/ki-bilder)– professional creation of brand-compliant, AI-generated visuals for all digital channels. AI Branding (https://www.askharriet.com/ki-branding)– strategic consulting in digital branding, digital marketing and digital communication with a focus on sustainable AI integration. All offerings are modular, practical and focused on measurable results.

Prices vary depending on format, scope and complexity. The following guidelines apply to AI workshops, AI courses and consulting: Consulting: CHF 180 per hour or as a clearly defined project fee. Workshop/Course: Half day from CHF 1,600 (up to 10 people) Workshop/Course: Full day from CHF 3,000 (up to 10 people) Commissioned content production (image, video or text): CHF 180 per hour or as a clearly defined project fee. Please contact (mailto:info@askharriet.com)me for an individual offer – I will create an offer tailored to your needs.

Harriet Moser:
AI Trainer | AI Branding Expert

1
Analysis

2
Strategy

3
Concept

4
Execution

5
Success

FAQ

Who is Harriet Moser?

What does the brand Ask Harriet stand for?

What does an AI trainer do?

What does Ask Harriet offer?

How is Ask Harriet different from other AI consultancies?

Does Ask Harriet also offer technical implementation?

What does "HI + AI = ROI" mean?

How does a collaboration with Ask Harriet work?

Does Ask Harriet only work with Swiss companies?

How much does AI training or AI consulting cost at Ask Harriet?

Harriet Moser: AI Trainer | AI Branding Expert

1 Analysis

2 Strategy

3 Concept

4 Execution

5 Success

FAQ

Who is Harriet Moser?

What does the brand Ask Harriet stand for?

What does an AI trainer do?

What does Ask Harriet offer?

How is Ask Harriet different from other AI consultancies?

Does Ask Harriet also offer technical implementation?

What does "HI + AI = ROI" mean?

How does a collaboration with Ask Harriet work?

Does Ask Harriet only work with Swiss companies?

How much does AI training or AI consulting cost at Ask Harriet?

Harriet Moser:
AI Trainer | AI Branding Expert

1
Analysis

2
Strategy

3
Concept

4
Execution

5
Success