AI courses
AI can be learned. It can be used with joy. It can make your work easier, more creative, and more efficient.
In my practice-oriented courses, you will learn how to use artificial intelligence effectively – whether at work or in your private life.
All trainings are hands-on and show you how to use AI safely, creatively and meaningfully.
AI basics
Goal
Understand, try out and apply AI sensibly.
You will learn how ChatGPT, Claude, and image generators work - and how to profitably integrate them into your everyday life and work.
Sequence
We start with the basics of generative AI: from text to image to video tools.
You will learn how to formulate prompts, correctly evaluate AI models, and review content.
In the practical part, you will use tools directly in your work or life context and develop your first own workflows.
Format
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Half-day course (4 hours)
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Team or individual training
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Online or on-site
Result
You will understand how generative AI works, be able to use tools confidently, and receive concrete application examples for work and everyday life.
AI marketing
Goal
Using AI strategically and operationally in marketing.
You will learn how to use generative AI for content, campaigns, and brand communication – efficiently, consistently, and creatively.
Sequence
Together we develop brand-compliant workflows and prompts for text, images and video.
You will learn how to use AI for research, targeting, and storytelling.
Ethics, copyright and quality assurance are integral parts of the training.
Format
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Half-day course (4 hours)
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Day course (8 hours)
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Team or individual training
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Online or on-site
Result
You can develop AI-supported marketing processes, create content more efficiently, and use the results specifically for branding and communication.
AI image and AI video
Goal
Use AI creatively – for brand-compliant images, animations and short videos.
The course shows you how to combine visual storytelling with generative AI to effectively convey brand messages.
Sequence
From mood boards to fine-tuning: You'll learn how to create AI images, generate videos, and edit existing material to ensure your brand is compliant.
We develop structured prompts and mini design systems for your brand.
Format
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Half-day course (4 hours)
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Day course (8 hours)
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Team or individual training
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Online or on-site
Result
You can produce AI visuals and videos independently, optimize them for social media, and use them creatively in branding and marketing.
FAQ
Ask Harriet offers three practical courses:
AI basics for getting started with generative AI with ChatGPT, Claude, and image generators – ideal for beginners who want to confidently integrate AI into their everyday lives and work.
AI Marketing teaches the strategic and operational use of AI for content, campaigns, and brand communication with a focus on efficiency and consistency.
AI Image and AI Video demonstrates how to combine visual storytelling with generative AI to create brand-compliant images, animations, and short videos.
All courses are hands-on and available as team or individual training, online or on-site.
The courses can be designed flexibly:
Half-day courses (4 hours) offer a compact introduction and are ideal for AI basics or as a taster course.
Day courses (8 hours) offer more intensive training with more practical time and are particularly suitable for AI marketing, as well as AI image and AI video. All formats can be booked as team or individual training and can be held either online or on-site.
The content is adapted to your pace and your specific needs.
In the AI fundamentals , you will learn how generative AI works, how to formulate prompts, evaluate AI models, and review content—plus your first own workflows for your work context.
In the AI Marketing course, you will develop brand-compliant workflows for text, images, and video, and learn how to use AI for research, targeting, and storytelling, including ethics and quality assurance.
The AI Image and AI Video course shows you how to create AI visuals, generate videos, and develop structured prompts and mini design systems for your brand, from mood boards to fine-tuning.
All courses deliver concrete, immediately applicable results.
Prices vary depending on format, scope and complexity.
The following guidelines apply to AI workshops, AI courses and consulting:
Hourly rate CHF 180
Half day from CHF 1,200
Full day from CHF 2,000
Commission-based content production (image, video or text):
CHF 180 per hour or as a clearly defined project fee.
Please contact me for an individual offer – I will create an offer tailored to your needs.