AI courses
AI can be learned. It can be used with joy. It can make your work easier, more creative, and more efficient.
In my practice-oriented courses, you will learn how to use artificial intelligence effectively – whether at work or in your private life.
All trainings are hands-on and show you how to use AI safely, creatively and meaningfully.
AI basics
Goal
Understand, try out and apply AI sensibly.
You will learn how ChatGPT, Claude, and image generators work - and how to profitably integrate them into your everyday life and work.
Sequence
We start with the basics of generative AI: from text to image to video tools.
You will learn how to formulate prompts, correctly evaluate AI models, and review content.
In the practical part, you will use tools directly in your work or life context and develop your first own workflows.
Format
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Half-day course (4 hours)
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Team or individual training
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Online or on-site
Result
You will understand how generative AI works, be able to use tools confidently, and receive concrete application examples for work and everyday life.
AI marketing
Goal
Using AI strategically and operationally in marketing.
You will learn how to use generative AI for content, campaigns, and brand communication – efficiently, consistently, and creatively.
Sequence
Together we develop brand-compliant workflows and prompts for text, images and video.
You will learn how to use AI for research, targeting, and storytelling.
Ethics, copyright and quality assurance are integral parts of the training.
Format
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Half-day course (4 hours)
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Day course (8 hours)
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Team or individual training
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Online or on-site
Result
You can develop AI-supported marketing processes, create content more efficiently, and use the results specifically for branding and communication.
AI image and AI video
Goal
Use AI creatively – for brand-compliant images, animations and short videos.
The course shows you how to combine visual storytelling with generative AI to effectively convey brand messages.
Sequence
From mood boards to fine-tuning: You'll learn how to create AI images, generate videos, and edit existing material to ensure your brand is compliant.
We develop structured prompts and mini design systems for your brand.
Format
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Half-day course (4 hours)
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Day course (8 hours)
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Team or individual training
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Online or on-site
Result
You can produce AI visuals and videos independently, optimize them for social media, and use them creatively in branding and marketing.
